I have a little philosophy when it comes to marketing your business. You get what you ask for. Yep. Pretty simple really. If you are getting clients that don’t bring you joy and are actually causing you to lose more money than you make, there is only one person to blame. You.
Let’s simply break down Attraction Marketing. The message and value you put out is going to attract those that connect with it. So, what message are you sending out?
It all starts with you. To ensure you are connecting with the prospects and eventual clients that are best served by you and your product/service, you must first start with evaluating what is important to you as a person and as a business.
First step: Make a list of the top 6 personal core values that are most important to you. These values are what should drive your priorities which in turn should drive how you spend your time. And since much of your time is spent marketing to prospects or meeting with clients, wouldn’t it be better to have a similar core value system?
Second step: Make a list of the top 6 business core values that best define and represent your business. These values should be reflected in your marketing message, how you brand your company, the culture you are creating, the content you produce.
Why are these core values so important? It’s basic. Like attracts like. Once you put some focus and energy on what you value most as a person and as a business, you will then send this out in your marketing. Those that connect with your message will want more. These prospects who may become your clients will be your ‘A’ and ‘B’ clients. Clients that bring you joy and fill you up when you work with them.
So next time you are frustrated with the type of clients you are getting go to the one place you can make change. You. Evaluate what you really want and what is really important to you. Then rework how you share this to the world.
It all does start with you.
Pamela
{ 2 comments… read them below or add one }
Wow Pamela. This is spot on and a great reminder for me. I’ve not been attracting the most positive business partners of late; time to do some reflecting and re-evaluating.
Thank you.
Shari
Thanks, Shari! Attracting the right people into your business is so key to enjoying the journey and allowing you to pursue your passion with authenticity. Great to meet you today~thanks for attending the workshop:-)
Pamela