Yep, we are busy business professionals. Always too much to do and not enough time in the day to get it done. So it’s imperative that you come up with ways to leverage as many parts of your business as possible. This includes your marketing.
Leverage: Ability to influence a system, or an environment, in a way that multiplies the outcome of one’s efforts without a corresponding increase in the consumption of resources; “doing a lot with a little.”
So how do you do this with your marketing?
Content is King in the new economy. What you know, how you share it and how it can help your target market is key to marketing in today’s world. There are a lot of ways to do this and often the overwhelm kicks in. I suggest you start small and allow your ideas to grow.
Status Post>Blog Post>Article>eBook>Chapters To Your Book
First, post a great tip or idea out on Facebook or Twitter. That could be the impetus for your next blog post. As you develop your blog, individual articles may come from these ideas. Pull 6, 8, 10 articles together and you’ve got a nice eBook! Develop a 3, 5, 7 eBooks from your articles, and now you have the chapters for what could be your signature book. When you “begin with the end in mind” all areas of your content marketing will improve.
Want greater reach with less effort?
Write one Article>Own newsletter>Association Newsletter>EzineArticles
Start by writing one article. Share this article with your community through your own newsletter. Are there associations or business groups whose members are your Target Market? Contact the person in charge of their monthly newsletter and find out their policy on having outside content submitted for publication. Set up an account with EzineArtcles.com. Write it once, share it three ways. That’s leveraging your content and creating a broader reach.
Do it once, repeat again and again. Stop telling yourself you don’t have the time. Try asking yourself how you can get it done instead. How can I get this one item out to more people best served by me? Who else needs great content every month that is connected to my target market? Ask yourself better questions and you will get better answers, thus, better results.
Learn to leverage your marketing content, and you will being do more with less effort in no time!
Pamela
{ 2 comments… read them below or add one }
I like leverage (too)! Great stuff Pamela. I love the fact that when we write on topics and post them online, they are “out there” with longevity.
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Thanks for the comment, Brad! Yes, our words are forever out here in the webosphere;-) Thanks for reading and responding!