We are gearing up for another great show this week on Next Stage Business Radio Show!  Check out our live guests!

Team of Advisors: “Marketing 101″ Pamela Muldoon, Relationship Marketing Strategist, Next Stage Business; Pamela will be interviewed by fellow Advisor, Jeff O’Brien, Mansfield, Tanick & Cohen! Don’t miss this:-)

Org of the Week: NAIFA; National Association of Insurance & Financial Advisors; Todd Johnson

Business Spotlight: Strikke Knits; Carolyn Cagle, Owner

Be sure to check out the archived shows at http://www.nextstagebusinessradioshow.com ! Just click on “Past Shows”!

See you on the radio!

Pamela

We are gearing up for another great show this week on Next Stage Business Radio Show!  Check out our live guests!

Team of Advisors: Todd Terhorst, President/Owner, Diversified Wealth Management

Org of the Week: NAIOP; Commercial Real Estate Development Association; Brenda Studt & Doug Fulton 

Business Spotlight: Prime Mortgage; Cindy Moynihan

Leaders & Teachers: Mark Stutrud, CEO/Founder, Summit Brewing Company

Be sure to check out the archived shows at http://www.nextstagebusinessradioshow.com ! Just click on “Past Shows”!

See you on the radio!

Pamela

We are gearing up for another great show this week on Next Stage Business Radio Show!  Check out our live guests!

Team of Advisors: “What Is A CFO?”  Stephanie Laitala, President/Owner, OWL  Bookkeeping and CFO Services

Org of the Week: Minnesota Inventors Congress; Deb Hess, Executive Director

Business Spotlight: Fetch! Petcare of Golden Valley to Edina; Christie Farrell, Owner/General Manager

Leaders & Teachers: MN Secretary of State, Mark Ritchie

Be sure to check out the archived shows at Next Stage Business Radio Show’s website!

See you on the radio!

Pamela

We are gearing up for another great show this week on Next Stage Business Radio Show!  Check out our live guests!

Team of Advisors: “Defamation and Business:  What Can You-or Can’t You Say- in Your Advertising?” Mansfield Tanick & Cohen; Marshall Tanick & Jeff O’Brien

Org of the Week: Metropolitan Consortium of Community Developers; Rob Smolund;  Enterprise Facilitator

Business Spotlight: The Hacker’s Guide-Apex Marketing Group; Bruce Stasch, Owner

Leaders & Teachers: “Hello, My Name Is Scott” & “The Power Of Approachability”; Author & Speaker Scott Ginsberg

Be sure to check out the archived shows at http://www.nextstagebusinessradioshow.com! Just click on “Past Shows”!

See you on the radio!

Yep, we are busy business professionals.  Always too much to do and not enough time in the day to get it done.  So it’s imperative that you come up with ways to leverage as many parts of your business as possible.  This includes your marketing.

Leverage: Ability to influence a system, or an environment, in a way that multiplies the outcome of one’s efforts without a corresponding increase in the consumption of resources; “doing a lot with a little.”

So how do you do this with your marketing?

Content is King in the new economy.  What you know, how you share it and how it can help your target market is key to marketing in today’s world.  There are a lot of ways to do this and   often the overwhelm kicks in.  I suggest you start small and allow your ideas to grow.

Status Post>Blog Post>Article>eBook>Chapters To Your Book

First, post a great tip or idea out on Facebook or Twitter.  That could be the impetus for your next blog post.  As you develop your blog, individual articles may come from these ideas.  Pull 6, 8, 10 articles together and you’ve got a nice eBook!  Develop a 3, 5, 7 eBooks from your articles, and now you have the chapters for what could be your signature book.  When you “begin with the end in mind” all areas of your content marketing will improve.

Want greater reach with less effort?

Write one Article>Own newsletter>Association Newsletter>EzineArticles

Start by writing one article. Share this article with your community through your own newsletter.  Are there associations or business groups whose members are your Target Market?  Contact the person in charge of their monthly newsletter and find out their policy on having outside content submitted for publication.  Set up an account with EzineArtcles.com.  Write it once, share it three ways.  That’s leveraging your content and creating a broader reach.

Do it once, repeat again and again.  Stop telling yourself you don’t have the time. Try asking yourself how you can get it done instead.  How can I get this one item out to more people best served by me?  Who else needs great content every month that is connected to my target market?  Ask yourself better questions and you will get better answers, thus, better results.

Learn to leverage your marketing content, and you will being do more with less effort in no time!

Pamela

We are gearing up for another great show this week on Next Stage Business Radio Show!  Check out our live guests!

Team of Advisors: “Ownership Disputes – What to Do if You’re in One, and How to Avoid Them With a Buy-Sell Agreement” Mansfield Tanick & Cohen; Jeffrey O’Brien & Charles Horowitz

Org of the Week: American Association of Microbusinesses; Bonnie Stanley; President

Business Spotlight: SMARTBOX of Minnesota; Sharon Foley, Owner

Leaders & Teachers: CaringBridge; Sona Mehring; Executive Director & Founder

Be sure to check out the archived shows at http://www.nextstagebusinessradioshow.com! Just click on “Past Shows”!

See you on the radio!

Pamela

I have a little philosophy when it comes to marketing your business.  You get what you ask for.  Yep.  Pretty simple really.  If you are getting clients that don’t bring you joy and are actually causing you to lose more money than you make, there is only one person to blame.  You.

Let’s simply break down Attraction Marketing.  The message and value you put out is going to attract those that connect with it.  So, what message are you sending out?

It all starts with you.  To ensure you are connecting with the prospects and eventual clients that are best served by you and your product/service, you must first start with evaluating what is important to you as a person and as a business.

First step: Make a list of the top 6 personal core values that are most important to you.  These values are what should drive your priorities which in turn should drive how you spend your time.  And since much of your time is spent marketing to prospects or meeting with clients, wouldn’t it be better to have a similar core value system?

Second step:  Make a list of the top 6 business core values that best define and represent your business. These values should be reflected in your marketing message, how you brand your company, the culture you are creating, the content you produce.

Why are these core values so important?  It’s basic.  Like attracts like.  Once you put some focus and energy on what you value most as a person and as a business, you will then send this out in your marketing.  Those that connect with your message will want more.  These prospects who may become your clients will be your ‘A’ and ‘B’ clients.  Clients that bring you joy and fill you up when you work with them.

So next time you are frustrated with the type of clients you are getting go to the one place you can make change.  You.  Evaluate what you really want and what is really important to you.  Then rework how you share this to the world.

It all does start with you.

Pamela

Next Stage Business Radio Show is gearing up for another great show this Saturday, 4/10!  Look who will be in studio:

Team of Advisors: “How Payroll Issues Impact Businesses” Diversified Wealth Management; Todd Terhorst & Bernie Schwab; Spruce Valley Payroll & Services

Org of the Week: U.S.-China Business Connections; Warren Vollmer

Business Spotlight: StormSister Spatique; Becky Sturm

Leaders & Teachers: SBR Worldwide & Author “Take The Cold Out of Cold Calling”; Sam Richter

See you on the radio!

Pamela

As a marketing planner and strategist, I absolutely believe in the power of benchmarking key areas of your marketing and your business.  You definitely need to have something to reach for in order to know if you are behind, on track or exceeding your expectations and necessary goals.  But there is one benchmark that many are adding to their plans that I actually want to dispute.

Every day more and more people in business are adding Facebook Fan Pages and Twitter handles to their marketing plan.  Great.  I agree, Social Media can be a wonderful set of tools to broaden your marketing reach, develop qualified leads and get new clients/customers.  But there is a danger lurking among this process for many of you.  It’s the danger of believing that he/she who has the most Fans or Followers at the end of the year wins.

I understand how we can fall into this old trap.  The old school, industrial age way of doing sales was always very focused on the ‘law of large numbers’ methodology.  Your odds exponentially increase as your list increases.  Basic math stuff, actually.  And yes, there is still some truth to this methodology.  But the world is shifting.  Actually as it is shifting, it is also reverting.

The power has been and still is in the list.  But instead of looking to simply build a bigger list, I encourage you to simply build a better list.  This means, of course, going back to the basics with your marketing and sales.  To actually attract the perfect fit for your product or service, you have to know and understand your multiple target markets.  You cannot seek out the people if you don’t know who you want to meet.  By spending more time up front on this process of your marketing, all strategies will have a better shot at delivering a stronger return on investment.

Look at it this way.  Instead of focusing on growing hundreds and even thousands of Fans and Followers, focus on building relationships one at a time.  Which one would you prefer:

• To Have 100 ‘Fans’ and ‘Followers’ in your tribe hoping that at least 20% are interested in your product or service;

OR

• To have 8 out of 10 Raving Fans and Evangelists in your tribe who not only love you and what you provide, but they are also out marketing and selling for you.

Building relationships one at time takes time.  Yep, it does.  It takes patience, care, authenticity, participation, interaction, and persistence.  Like I say, it’s simple, but it’s not easy.  If it was, more people would be doing it.

So let go of benchmarking your Fans, Followers, Connections on the social media tools.  Stop focusing how any and put that energy on how can I strengthen my community, my tribe.  Go for Quality and Quantity will take care of itself.

Pamela

Next Stage Business Radio Show is gearing up for another great show this Saturday, 4/3!  Look who will be in studio:

Team of Advisors: Roshini Multi Media; Roshini Rojkumar; “Improving Your Business Introduction & Confidence With Networking”

Org of the Week: Women in Networking- WIN; Teresa Thomas-Carrol

Business Spotlight: The Chi Machine Company; Jocelyne Walberg

Leaders & Teachers: Minnesota Mailing Solutions; Mark Carlson

Tune in live Saturday, 4/3 1-3pm on Business 1570 or via the Next Stage Business Radio Show website!

See you on the radio!

Pamela